Privacy Policy

Round and Black Privacy Policy


This website is operated by Round and Black Ltd trading as Round and Black. And we are the controller of data under the Data Protection Act 1998 and the EU General Data Protection Regulation 2016. This means we are responsible for and control the processing of, the personal information you provide when using this website, within the guidelines of this privacy policy.

It is understood that individuals care about the use and storage of their personal information and we value your trust in allowing us to process your information in a careful and secure manner.

By using our websites (including our mobile site) our social media pages, our sales line and any Round and Black service you are accepting that we process your personal information and consenting where necessary to such, as outlined in this policy.

Personal Information we collect

We collect personal information about you and others including if their personal information is provided by you.

  • Make or manage a purchase either personally or as a guest, via a 3rd party

  • Register or alter details via message or email

  • Sign up for any marketing emails

  • Post material to our social media page

  • Speak to any call handlers or company representatives

  • Enquire about services or parts we hold stock off

  • Participate in any competitions or promotions

  • Or use our website and customer applications in any way.

The personal information collected in the above manner may include the following about you and others if their personal information is provided by you;

  • Full name

  • Postal address

  • Email address

  • Telephone number

  • Payment details

  • Machine identifiers (such as ip addresses) voice recordings

Personal information provided by third parties

We may receive information about you via other sources such as eBay/Amazon or any other selling sites we advertise on. Which we will add to any other information we hold on you. We may also obtain information from our social media accounts and any third party websites where you have left any feedback about us- for example Ebay/ Amazon

How we use your information

We will collect personal information;

  1. In order to process any purchases or to fulfil our obligations with a sales contract

  • Purchases and payments- provide communications about products being provided to you and others

  • Purchases and item updates- send details with regards to alternative products, amended or cancelled purchases- usually via email

  • Update you on issues effecting your purchases- contact you or others if the information is provided by you in the event of any change to your purchase, delayed dispatch, alternative products available, out of stock items etc.

  • Sales communication – provide you with requested information or correspondence

  • Social media/website service communication – provide notifications of any changes to our website or to our services to you.

We will not, without your consent supply your personal information to any third party.

With your consent;

  • Maintain records on you- to simplify future purchases,

  • Promotional /marketing communications- inform you about promotional offers and other products

  • To the extent we are required to by law

  • In connection with any ongoing or prospective legal proceedings

  • Provide any 3rd parties with your information, to supply/deliver products and services on our behalf. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law

Retaining your personal information.

Personal information that we process for any purpose shall not be kept for longer then necessary.

We will usually delete personal data in line with the Data Protection Act 1998. We will retain documents including electronic documents contacting personal data;

  • Required by law

  • If the documents may be relevant to any ongoing or prospective legal proceedings and

  • In order to establish, or defend our legal rights including providing information to others for the purposes of fraud prevention.

Security of personal information

We will take reasonable technical and organisational precautions to prevent loss, misuse or alteration of your personal data.

We will store all your provided personal data on our secure server’s password and firewall protected devices. You acknowledge that the transmission of information over the internet is insecure and we cannot guarantee the security of data sent over the internet.


We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to our policy.

Your rights

You may request us to provide you with any information we hold on you and will be subject to;

  • Appropriate evidence of your identity

You may instruct us at any time not to process your personal information for marketing purposes.

Third party websites

We have no control over, and are not responsible for the privacy policies of any third parties.

Updating information

Please let us know if the personal information that we hold about you needs to be amended or updated.


Previous policy shown below:-

Information we may hold

We may hold information you give us such as your name, address, e-mail address and phone number. This information you may give to us when filling in forms or corresponding with us by phone, e-mail or letter, or by participating in social media, surveys and promotions.

Information we may collect
When you visit our website (even if you do not register with us), we may collect information such as technical information about you such as the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, the country and telephone code where your computer is located. We may also collect information and about your visit to our website including products you viewed or searched for, page response times, download errors and length of visits to certain pages.

Information we receive from third parties
Information from third parties including our business partners, payment and delivery services, advertising networks, search information providers and credit reference agencies may also be held.

Personal information
Personal information is used to assist in the processing of your order including packing and delivering of orders, processing credit/debit card transactions, fraud prevention and registering warranties. It may be necessary to provide the information you provide to us to our business partners to allow them to provide these services but for no other purpose.

If you have agreed to be contacted for marketing purposes we may contact you to tell you about new products or services that we think will be of interest to you, or sort out any queries that you may have about using our products. We will not pass on your details to external third parties unless you have agreed to it.

We may use your personal information to provide an improved service and ensure that content from our websites is presented in the most effective way. We may analyse customers’ movements around our website and their preferences in order to provide relevant information to them about products based on that analysis. We may share your personal information within our organization.

Storage of information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside of the EEA who work for us or for one of our suppliers in order to fulfil your order, process your payment or provide other products or services. By providing us with your information, you agree to this transfer, storing and/or processing.

Every effort will be made to ensure that your data is treated securely and in accordance with this privacy policy but the transmission of information via the internet is not completely secure and we cannot guarantee the security of any information transmitted to our site.

Your Rights
When you register with us you may be asked to confirm whether or not you wish to receive information about our promotions and special offers. Additionally, you may be asked if you are happy to be contacted by us for research purposes and / or if you are happy to be contacted by other reputable companies with related offers. If you no longer wish to receive information from us please email us.

Under the Data Protection Act 1998 (the "Act") you are entitled to a copy of the information we hold about you. If you would like a copy of your information please write to us to request it. Please note that there may be a charge of £10 for this service, as permitted under the Act.

Our websites use cookies for several reasons:
To allow you to carry information across pages of our websites and avoid having to re-enter information if you return to our website
To measure traffic to our website and to allow us to make changes to our website in the future and make it easier to use;
To provide relevant product information on other websites based on your most recent visit our website
To present you with information on products you might be interested.

You can accept or decline cookies by modifying the settings in your browser. Please note that if you disable all cookies then you may not be able to access parts of our website.

Changes to our Privacy Policy
Any changes we make to our Privacy Policy will be posted here on our website.